I was looking at my “home” stream on my Twitter account this morning, and what I saw was disgusting! Nothing but automated tweets! I only follow a few hundred people right now, and I try to be very discriminating with it to be sure I am following engaging people, I guess I am not!
Automation in Moderation:
The trend has been flowing more steadily towards automating social media more and more these days, and it really frustrates me to the point of not interacting as much on Twitter anymore (luckily Google Plus isn’t like this yet and I find great conversations there daily!).
So, I was looking at my “home” stream (the people I follow, which is only a few hundred at the time of writing this), and the first 10 tweets I found that they came from these services (easy to see where tweets come from using Tweetdeck):
- WeatherBot (I follow weather updates locally)
- Tweet Old Post
- Tweet Old Post
- Alltop Tweets (Guy Kawasaki)
I Have Tried Most Of It:
Trust me when I tell you:
I have tried almost every type of automated social apps available…. with NO luck!
I have used Triberr, TwitterFeed, TweetOld Post, TweetSpinner (for auto following and other follow automation), and more. None of them did anything good for me but create an automated stream that was completely “unsocial”.
I used to use RSS feeds to Twitter and would add my own feeds and a few trusted friends feeds. It wasn’t so bad as long I was still interacting on a daily basis as well to keep the conversations going and not just have my stream filled with automated links to articles I didn’t even read necessarily!
What I discovered was really simple, I wasn’t being social at all! And because of that my audience stopped listening. I even had a few real friends unfollow me because all that was coming from my stream was automated BS!
I Asked My Friends:
I asked a few real people I know on Twitter, which I knew actually use social media to be social, if they used any automated apps for their Tweets, this is my response:
As you can see, these guys understand using “Automation in Moderation”. Each one of them use something, but they do it in moderation and are all very active in conversations as well.
I watch businesses try to do this all the time:
Just put some feeds and automated links promoting us and don’t worry about it!
Eh, wrong answer!
You can’t automate being social! What if you went to a cocktail party and all that you saw were robots all spewing promotional tags out? No one would actually have a conversation or get to know each other.
Social media isn’t just self promotion, it’s relationship marketing!
Do you automate? How much and why? Is it working for you?